K11 / CONVERSION SYSTEM

Confidence converts. Fear bounces.

HERO FORMULA

  1. 01

    Value in ≤ 8 words

    "Calm when it matters." "We watch. You work."

  2. 02

    One line of proof

    Measured median with period, or certification with scope.

  3. 03

    Primary CTA

    One per viewport, repeated at every decision point.

  4. 04

    Emergency Lane

    Always visible in the header, never competing with the CTA.

  5. 05

    Trust row

    SOC 24/7 Germany, response time, certifications, NDA.

TWO TEMPOS, NEVER MIXED

EMERGENCY · SECONDS

  • Phone first, tel: link everywhere
  • Never asks for more than a phone number
  • No JS required, < 100 KB, no third-party scripts
  • No decorative motion

PLANNED · CONSULTATIVE

  • Multi-step, value before data
  • Named expert, calendar booking
  • NDA option, encrypted channel
  • Written summary after every call

CTA HIERARCHY

  1. PrimaryBook a consultation · UV fill Book a consultation
  2. SecondaryLower commitment · outline Check NIS2
  3. MicroDownloads, subscriptions · link Sample report →
  4. EmergencySeparate lane, never in a CTA group with the primary Call now

TRUST STACK · NEXT TO EVERY PRIMARY CTA

  • SOC staffed 24/7 in Germany
  • Response within 15 minutes
  • ISO/IEC 27001 [placeholder]
  • BSI-qualified APT response provider [placeholder]
  • TISAX [placeholder]
  • NDA on request

OBJECTION HANDLING

“An in-house SOC is safer.”

24/7 needs ~8 FTE. Comparison table with stated assumptions (D02).

“Will it work with our tools?”

Integration grid; no rip-and-replace.

“Where is our data?”

Germany. Data location and subprocessors in the Trust Center.

“We'll drown in false positives.”

How triage works, with the < 2% figure and period.

“Onboarding will take forever.”

"Live in 14 days", illustrative, with the steps.

“We'll be locked in.”

12 months, then monthly. Free pilot.

“What does our insurer need?”

MFA, EDR, tested backups: mapped and documented.

ETHICAL BY DESIGN · BANNED

  • Fake breach alerts
  • Countdowns
  • "You might be hacked" banners
  • Pre-checked consent
  • Confirmshaming
  • 100% protection
  • Unhackable
  • Military-grade

PERFORMANCE & TRACKING

LCP
< 2.0 s
CLS
< 0.1
INP
< 200 ms
Emergency page
< 100 KB
<a data-cta="consultation-hero" …>
<fieldset data-step="nis2-sector">
analytics: consent-based, self-hosted

K12 / CONTENT & COMPLIANCE

Calm authority, in six registers.

LEADERSHIP

“If this system goes down, production stops. Here's how long, and what it costs.”

Risk, liability, continuity. Plain language.

IT MANAGERS

“We take patching off your plate. You get a weekly report.”

Practical, time-saving.

SECURITY TEAMS

“Detections mapped to ATT&CK T1003.001, validated 2026-08.”

Technical, framework-referenced.

COMPLIANCE

“Article 21(2)(d) requires supply-chain security measures.”

Formal, precise, cited.

EMERGENCY

“Disconnect, don't power off. Then call us.”

Short, imperative, reassuring.

TALENT

“Max. 6 night shifts a month, planned 8 weeks ahead.”

Honest, specific.

CLAIMS · DO / DON'T

DON'T DO
100% protectionMedian containment T+00:19, Q2 2026 (illustrative)
Unhackable infrastructureISO/IEC 27001, scope: SOC and IR, valid to 2028-03
Ransomware is up 300%!Ransomware incidents in our client base, H1 2026 vs. H1 2025 (source, date)
Our client ACME Corp[REDACTED] manufacturer, anonymized with permission
CVE-2024-3400 in 10.0.0.1CVE-2026-XXXXX on 192.0.2.17 (documentation range)

TEMPLATES

Emergency steps Four imperatives, to be validated by the IR team. D03 → Reporting deadlines NIS2 24 h / 72 h / 1 month, GDPR 72 h: placeholders to verify. D03 → Disclosure policy + security.txt RFC 9116 fields, PGP, safe harbor. D10 → TLP usage note TLP 2.0 labels on every report and advisory. K02 → NIS2 checker disclaimer "Indicative only. Not legal advice." D05 → Privacy, cookies, accessibility Legal page and consent dialog. UT →

MICROCOPY LIBRARY

  • PrimaryBook a consultation
  • SecondaryCheck NIS2 in 3 minutes
  • QuoteGet a quote in 2 minutes
  • EmergencyUnder attack? Call now
  • Lead magnetDownload the redacted sample report