Booked until mid-November · 2 slots in December
Ausgebucht bis Mitte November · 2 Plätze im Dezember
Identity design for independent food brands. Markendesign für unabhängige Lebensmittelmarken.
Hofmark
Kornfeld
Salzwiese
Brühl
Altes Land
Goal
Say who I help and with what in 8 words, then prove it in one line.
Say who I help and with what in 8 words, then prove it in one line.
Audience
Founders of food brands, marketing leads
Founders of food brands, marketing leads
CTA logic
Primary: Start a project. Secondary: See the work. Availability sets urgency honestly.
Primary: Start a project. Secondary: See the work. Availability sets urgency honestly.
Selected work
All 24 projects →
Hofmark Dairy
Hofmark Dairy
Identity & packaging · 1 → 340 stores
Kornfeld Bakery
Kornfeld Bakery
Identity & web · +46% online preorders
Salzwiese Sea Salt
Salzwiese Sea Salt
Packaging · Stocked in 3 countries
Brühl Coffee
Brühl Coffee
Identity · Rebrand in 9 weeks
Altes Land Cider
Altes Land Cider
Identity & packaging · Sold out first run
Markthalle Nord
Markthalle Nord
Web · 2.3× vendor sign-ups
Goal
Let the work lead; the circled frame is the flagship case.
Let the work lead; the circled frame is the flagship case.
Audience
Everyone, first scroll
Everyone, first scroll
CTA logic
Frames open case studies; no CTA competes here.
Frames open case studies; no CTA competes here.
Hofmark Dairy · milk bottles on a national shelf · 4:5
340
stores stock Hofmark, up from one farm shop in 2023.
← in 18 months, no new recipe
Baseline 1 store (Jan 2024) · period 18 months · source: client sales data · illustrative
Read the case study →
How we’ll work
-
Listen
A 20-minute call, then a half-day workshop on the farm, in the kitchen, at the shelf.
-
Test
Two or three directions, tested where they will live: shelf, market stall, phone.
-
Build
The system, packaging files, guidelines and a site that ships.
Projects typically start at €9k. Prices exclude VAT.
See services & pricing →
Goal
Anchor price early so the brief builder receives qualified leads.
Anchor price early so the brief builder receives qualified leads.
Audience
Founders checking budget fit
Founders checking budget fit
CTA logic
Text link only; the primary CTA stays in the header.
Text link only; the primary CTA stays in the header.
Approved
“Mara asked better questions on our farm than our last agency did in a year. The new bottle sold itself to buyers.”
Verified
“We got a brand, a site and a plan for the next three years. On time, on budget.”
Journal
All notes →Launching a food brand in 2027?
Start a project →