K05 · ICONOGRAPHY & IMAGERY

Drawn with one line weight.

48 icons on a 20 px grid: 1.5 px stroke, round caps and joins, 2 px safe area, geometric primitives only. Each icon is a single path, so it inherits color from text and scales cleanly from 16 to 32 px.

THE AI MARK · a point in latent space
Diamond + center point. Always Mist Deep.Never a sparkle, star, wand or brain.Min size 10 px, always with a text label nearby.
THE HUMAN MARK · attention given
Lime square, ink hairline.Marks people’s turns, approvals and edits.Pairs with a name, never alone.
  • source
  • document
  • web
  • database
  • connector
  • tool
  • agent
  • step
  • approval
  • human
  • ai-mark
  • model
  • token
  • latency
  • cost
  • key
  • shield
  • lock
  • residency
  • audit-log
  • evaluation
  • feedback
  • flag
  • citation
  • attach
  • voice
  • image
  • code
  • terminal
  • api
  • webhook
  • integration
  • team
  • workspace
  • template
  • history
  • share
  • export
  • settings
  • search
  • stop
  • regenerate
  • copy
  • handoff
  • warning
  • verified
  • unsupported
  • status

All 48 drawn as single-path SVGs on the 20 px grid · stroke 1.5 · round caps · currentColor.

Imagery

Product-first

Real UI compositions as hero visuals. Crop tight, show real data, no floating devices.

People at work

Natural light, focused hands and documents. Never faces lit by glowing screens.

Latent-space visuals

Point clouds, clusters and threads rendered from real embeddings. Generated? Label it.

K06 · MOTION

Motion explains, or it stays still.

Every animation marks a state change: thinking, streaming, grounding, handing over. Transform and opacity only, native scrolling, and a full reduced-motion path.

cubic-bezier(.2, .8, .2, 1) · soft deceleration
  • --dur-120 · 120 mshover, press
  • --dur-200 · 200 mschips, toggles
  • --dur-320 · 320 mspanels, reveals
  • --dur-480 · 480 mssections, tour frames
  • --dur-800 · 800 msre-cluster, map zoom
TOKEN STREAM · “stream” cadence
Three vendor contracts auto-renew before October 1. Helio Print can still be cancelled with 30 days’ notice.
Reduced motion: full text at once. Screen readers: announced on completion.
MOTION BUDGET BY INTENT
Marketing
Expressive: token-streamed headlines, the Semantic Map, re-cluster transitions. Still pausable.
Docs, pricing, forms
Calm: 120–200 ms state changes only. Nothing moves while you read.
Product UI
Strictly functional: streaming, working states, panel reveals.

Scroll-trigger catalog

  • Semantic MapHover pulls neighbors; clicking a cluster asks about itD01 Home
  • Token-streamed headlineWord cadence, reserved width, no layout shiftD01 Home
  • Attention threadsHovering a claim draws a thread to its sourceD01 Home
  • Sticky product tourFrame changes state as each step scrolls into viewD02 Assistant
  • Workflow step-throughNodes activate step by step; approval is interactiveD03 Agents
  • Terminal typingCommand, then JSON responseD04 Developers
  • Citation card revealSources appear as the answer streamsK08
  • Context meterScroll progress as a filling context windowD01 Home
  • Uptime strips90-day bars with text alternativesD06 Trust
  • Re-cluster transitionPoints re-form into the next section’s diagramspec · next release

K08 · COMPONENTS · PART 2

Overlays and the rest of the set.

Open each overlay below. The remaining components are built and live inside the demo pages; the index links to each one in context.

Component index

NAVIGATION

HEROES

DEVELOPERS

COMMERCIAL & TRUST

FORMS

K09 · PATTERNS

Flows, step by step.

Try before signup

Live in D01 Home →

Value before signup: the first AI moment happens in under 10 seconds.

  1. 01 · VISITORPicks a suggested promptno account, no email
  2. 02 · AIStreams an answer with sourcesDemo label, < 10 s
  3. 03 · VISITORHovers a citationproof, not claims
  4. 04 · VISITOR“Save this, sign up free”offered only after value

K10 · DATA VISUALIZATION

Every chart says when, how, and how sure.

  • ✓ “as of” date
  • ✓ methodology note
  • ✓ confidence intervals
  • ✓ units
  • ✓ axes start at zero
  • ✓ illustrative label
  • ✓ text alternative
Quality vs. cost frontierAug 2026 · illustrative
Latency percentiles · ms7 days · 1k in / 300 out
Verification confusion matrixn = 2,400 · human-labeled
groundedreviewunsupp.
grounded1,860628
review4123819
unsupp.622144

Rows: human label · columns: Cairn’s state · sequential Mist scale

Activation funnelAug 2026 signups · illustrative
  • Signed up8,410
  • Connected a source64%
  • First grounded answer58%
  • Invited a teammate31%
  • Active in week 427%
Usage by hour · requestsSep 15–21, 2026 · CEST

K11 · CONVERSION SYSTEM

Understood in 3 seconds. Tried in 30. Trusted for years.

  1. 01 · 3 SECONDSValue in ≤ 8 words“AI that shows its work.” Serif, streamed, LCP-safe.
  2. 02 · 10 SECONDSTry it, no signupSuggested prompts, a real streamed answer with sources.
  3. 03 · EVERY VIEWPORTTwo doors, one primaryStart free + Book a demo. Developers: Get API key.
  4. 04 · NEXT TO EVERY CTAThe trust stackNo training by default · EU residency · certifications · uptime.

Dual motion routing

SignalRoutePrimary CTASecondary
Solo, trying it outSelf-serveStart freeTemplates, tour
Team of 3–149Self-serve, assistedStart 14-day trialBook a demo
150+ seats or regulatedSales-ledBook a demoTrust Center
Developer intent (docs, API)Self-serveGet API keyPlayground
Security reviewerTrustRequest security docsBook a walkthrough
ETHICAL BY DESIGN · never ship
  • Hidden cancellation
  • Fake scarcity or countdowns
  • Confusing token math without a $ figure
  • Pre-checked consent
  • Confirmshaming (“No, I like wasting time”)
  • Blocking in-progress work to upsell
TRACKING & PERFORMANCE 
<a data-cta="start-free">
<div data-step="2">
<section data-variant="hero-1a">
LCP
<2.0 s
CLS
<0.1
INP
<200 ms

LCP is always the headline text. The Semantic Map loads lazily, pauses off-screen and has a static fallback.

K12 · CONTENT & TRANSPARENCY

Confident humility, in writing.

RegisterSounds likeExample
Business usersPlain, outcome firstFind every renewal before it renews.
DevelopersPrecise, code firstOne endpoint. Citations as JSON. p95 820 ms.
Security & legalFormal, specific, verifiableData is processed in eu-central-1 and deleted within 30 days.
Public & pressBalanced, accessibleSummit is better at long documents and still makes mistakes.
TalentMission and specificsWe ship model cards before we ship models.
BANNED CLAIMS revolutionary magic superhuman 100% accurate never hallucinates unlimited* AI-powered everything

Transparency templates

AI INTERACTION DISCLOSUREYou’re chatting with an AI assistant. It may make mistakes. A person is available at any time.Site assistant, chat widgets, first message
NEXT TO EVERY OUTPUTAI can make mistakes. Check the sources.Answer footer, never in a modal
SYNTHETIC MEDIA◇ AI-generated · Content Credentials (C2PA) attachedOn-image label + machine-readable manifest
DATA USAGEConversations are kept for 30 days and never used to train models.Settings, Trust Center, signup
HUMAN HANDOFFI’m not confident about this. Want me to ask Lena Berg in Legal?Low confidence, sensitive topics
REPORT AN ISSUESomething wrong? Report this answer. A person reviews every report.Feedback control, ⋯ menu

Microcopy library

WORKING

  • Searching 3 connected sources…
  • Reading 4 sources…
  • Drafting…
  • Waiting for your approval

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EMPTY

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