K13 — Business Documents & Share Assets

The paperwork is part of the portfolio.

Proposal, invoice, kickoff questionnaire, case-study one-pager and CV, print-ready in A4 and US Letter, plus the share assets that carry the work into inboxes and feeds.

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Documents

Print-ready pages in the site’s preset. Pick A4 or US Letter, then print: the sidebar and page chrome are removed and each document gets its own sheet.

Proposal No. 2026-014 · valid 30 days
Hofmark Dairy: cheese range
Prepared for Johanna Hofmann · 22 Sep 2026
Scope
Identity extension, 6 SKUs, shelf test, guidelines addendum.
Timeline
Wk 1 workshop · 2–5 directions · 6–7 packaging · 8 handover
Good
€6k
3 SKUs
Better
€9.5k
6 SKUs + test
Best
€14k
+ site update
Approve “Better”
Payment 40/30/30 · prices excl. VAT · illustrative
Proposal scope · timeline · good / better / best
Mara Lind
Invoice 2026-031
Date 22 Sep 2026
Due 06 Oct 2026
Hofmark Dairy GmbH & Co. KG
Dorfstr. 3, 24885 Sieverstedt
Identity System · milestone 2 of 3€3,000.00
Packaging · 3 SKUs€2,400.00
Net€5,400.00
VAT 19%€1,026.00
Total€6,426.00
Variant for small businesses: “No VAT charged under § 19 UStG (Kleinunternehmerregelung).”
VAT ID DE000000000 · IBAN DE00 0000 0000 0000 0000 00 · Mara Lind, Bahrenfelder Str. 4, Hamburg
Invoice VAT ID · numbering · §19 note
Kickoff · Hofmark cheese range
Before we start
1. Who signs off, and by when?
2. Three brands you admire, and why
3. What must not change?
4. Where will it be sold first?
5. Existing files and fonts (links)
6. Success in 12 months looks like…
Kickoff questionnaire sent after deposit
No. 09A · Case study
Hofmark Dairy
340
stores
+212%
revenue
14 wks
project
Challenge, decision and result in 80 words. Credits: Mara Lind, Kai Brenner, Jonas Reyes, Ines Vogt.
Illustrative · maralind.studio/hofmark
Case-study one-pager for pitches and email
Mara Lind
Brand & packaging designer · Hamburg · hello@maralind.studio
2019–
Independent · 60+ launches
2015–19
Senior designer, Studio Nord
2011–15
BA Communication Design, HAW
Selected clients
Hofmark · Kornfeld · Salzwiese · Brühl · Altes Land
Recognition
TDC Certificate 2025 · Pentawards Silver 2025 (illustrative)
Day rate from €850 · Booking Nov 2026 · references on request
CV & credentials one page · agencies, recruiters
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Share assets

Work first, name second, one line of copy.