K05 · Foundations

Icons, Illustration & Product Imagery

Icon set · 1.5 px on 24

inbox
feedback
vote
theme
roadmap
changelog
release
tag
integration
webhook
api
user
team
invite
share
link
comment
reaction
cursor
template
import
export
chart
funnel
cohort
billing
card
invoice
plan
seat
usage
sso
security
status
notification
settings
search
shortcut
calendar
region
help
chat
check
close
plus
arrow
delta
filter
merge
archive

Round caps and joins, 2 px padding, optical corrections on circles. Icons are never the only label on an action.

Spot illustrations

Geometric, built from the same 1.5 px stroke plus one filled shape. Used only for empty states and onboarding, never as hero decoration.

Inbox zero Every request has a home.
No themes yet Themes appear after ~20 requests.
Invite your team Roadnote is better with two.
Something broke We’re on it. Status page ↗

Photo direction · duotone placeholders

Real teams, candid, natural light. No staged high-fives, no headsets-and-smiles. Rendered as ink + one tone duotone so mixed sources feel like one shoot.

PHOTO · founders at their desks
Two founders, laptop open, morning light. Mid-conversation, not posing.
PHOTO · customer call
PM on a video call, notes visible, customer on screen (with consent).
PHOTO · team whiteboard
Sticky notes of real feedback, 3–4 people, one pointing. Natural mess.

Product imagery

✓ DO
Live UI from kit components, coherent sample data (same six companies, same ARR figures everywhere), minimal frame with 3 dots and a “DEMO · sample data” chip.
✕ DON’T
Tilted 3D device mockups, lorem ipsum dashboards, screenshots with blurred text, or UI that doesn’t exist in the product.