K10 — Results & Data

Numbers, with their context.

Results are the strongest proof, and the easiest to fake. PROOF formats them so every figure carries its period, baseline and source.

01

Result statements

A number, what it measures, the period and baseline, and where it came from. Demo figures are always marked illustrative.

2.1×
Newsletter sign-ups
Per month, first quarter after relaunch.
Mailchimp export · illustrative
14
SKUs redesigned
In 12 weeks, including print.
Project log
0
Missed print deadlines
Across 3 print runs.
Printer confirmations
02

Before / after

A draggable divider over two states. Keyboard: arrow keys move it 5%. Both states are labeled.

After · 2025 label
Before · 2019 label
03

Charts

Ink for data, one red bar for the moment that matters, a baseline at zero. Direct labels over legends.

Online orders per month, 2025
Brühl Coffee · illustrative
Relaunch · 1 Jul
41
44
39
46
43
48
58
61
63
60
66
72
new site goes live ↓
JanFebMarAprMayJun JulAugSepOctNovDec
04

Project timeline

Shows clients how the work actually runs. Used in case studies and proposals.

  1. W1–2 Discovery
  2. W3–5 Directions
  3. W6 Shelf test
  4. W7–10 System & packaging
  5. W11–12 Web & launch
05

Data honesty

  1. 01State the period and the baseline for every number.
  2. 02Name the source; say if the client shared it.
  3. 03Axes start at zero. No 3D, no dual axes.
  4. 04Round honestly: +38%, not +38.42%, never +40%.
  5. 05Label demo and estimated figures as illustrative.
  6. 06If the client asked for confidentiality, show the direction, not the number.
06

Before / after bars

Paired bars on the same scale. Text alternative sits in the caption, not only in the chart.

Direct bookings38 → 92
Newsletter / mo120 → 250
Avg. order31 → 44
Blau Hotel, 12 months before vs. after relaunch: direct bookings 38% → 92%, newsletter sign-ups 120 → 250 per month, average order €31 → €44. Source: booking engine, client-reported. Illustrative.
07

Availability heatmap

Booked vs. open weeks for the next 16 weeks. Feeds the header chip and D04.

W41W43W45W47 W49W51W01W03
  • Booked
  • On hold
  • Open

Text alternative: booked weeks 41–46, on hold 47, open 48–49, booked 50, open 51, booked 52, open weeks 1–3, on hold week 4.

08

Proofing progress

For the client and the photographer. Numbers, not just a bar.

Selected 14 / 20
Commented 6 / 14
Approved 14 / 14
09

Shop statistics (owner view)

Simple and private: what sold, what’s low, what’s next.

Orders, Sep
318
+12% vs Aug
Revenue, Sep
€9,840
incl. VAT
Top product
Grain Brush Set
203 sold
Low stock
Kiosk No. 1
6 of 50 left

Noor Kaya shop · illustrative · charts animate once on first view and respect reduced motion.