K12 · Building blocks

Content & Compliance

Clear, confident, specific, human, founder-honest. Write like the person who built it is explaining it to someone they respect.

Voice by register

Founders & buyers · outcomes
“Triage takes 40 minutes a week instead of 6 hours.”
Daily users · practical, friendly
“Press G to group everything into suggested themes.”
Developers · precise
“POST /v1/feedback returns 201 with the merged request ID.”
Enterprise · security, compliance
“SOC 2 Type II audit in progress; report expected Q1 2027.”
Press & investors · company facts
“Founded 2024 in Berlin. 14 people. Seed-funded.”

Copy linter

5 phrases to rewrite
  • revolutionary → say what changed
  • seamless → name the step that got removed
  • 10x → use a measured delta with period
  • leverage → use
  • platform → name the product

Claims

Results “Save hours every week” Δ −89% triage time · 6 h → 40 min · 12 weeks · Fernweh Travel
Comparisons “Better than Competitor X” Dated table with sources, incl. where they’re stronger
Ratings “Top-rated” 4.7 / 5 on [review site], 212 reviews, Sep 2026
Compliance “Enterprise-grade security” SOC 2 Type II in progress · GDPR · EU hosting
Roadmap “Coming in Q4” Planned. Not a commitment; we’ll post when it ships.

Microcopy library

Primary
Start free
Pre-launch
Join the waitlist
Secondary
Take the 2-min tour
Sales
Book a demo
Developers
Read the API docs

Legal templates

Placeholders structured for review by counsel. Not legal advice.